Who we are

TRIA ETC collaborates with talented artisans and artistic minds in Greece to create exclusive accessories and homeware, which masterfully merge tradition with innovation in their techniques, materials and styles. TRIA ETC’s products feature the exceptional artisanal skills of their creators and tell fascinating stories about Greece’s culture, traditions and people.

Our Story

TRIA ETC was born out of its three co-owners’ shared love of Greece and passion for all things authentic, unique and natural. Having moved permanently to Athens and being enamored with the local culture and people but also believing in the importance of connecting with one’s roots, Princess Tatiana (nee Tatiana Blatnik) was eager to find ways to promote traditional Greek products that speak to the mind and soul. Christina Filiagkouridou and Elina Sbokou have always been amazed by the beauty and quality of Greek artisanship and were keen on not only supporting artisans locally but also enabling them to access markets abroad. The natural evolution and organic integration of Tatiana’s, Christina’s, and Elina’s different backgrounds led to the creation of TRIA ETC, a home for preserving and promoting Greek artisanship that reflects every bit of their own inner enthusiasm and relentless commitment to excellence.

Our Long-term Vision

TRIA ETC aspires to help revitalize the artisan sector in Greece by encouraging artisans to focus on and evolve their craftsmanship and by raising the profile and visibility of both traditional and innovative Greek artisanship in the international marketspace. The goal is for artisans, and especially new generations, to be able to maintain what would have otherwise been a non-viable business and help preserve a significant pillar of the Greek cultural heritage. Traveling extensively around Greece and connecting with both individuals and collectives, the TRIA ETC team never ceases to be impressed and inspired by artisans’ heartfelt passion and exceptional skillset.

HRH Princess Tatiana (nee Tatiana Blatnik) was born in Caracas, Venezuela. After graduating from Aiglon College in Switzerland, she received her BA in Sociology from Georgetown University (2003).

In 2006 she joined Diane von Furstenberg's fashion house as public relations consultant and event organizer. Before that, Tatiana had held similar positions in London.

In 2010 she married her husband HRH Prince Nikolaos on the island of Spetses, Greece. Since then and especially after moving to Athens in 2013, Tatiana has actively pursued her passion for natural & healthy living through her philanthropic and entrepreneurial work. She co-founded ELPIDA Youth, a branch of ELPIDA Association of Friends of Children with Cancer, that aims to raise awareness about and support the psychological wellbeing of sick children. She has also teamed up with BOROUME, a non-profit organization that runs an extensive meals donation program, on a special cookbook project.

Tatiana recently co-founded TRIA ETC, which collaborates with local artisans and artistic minds to create products of unique-quality craftsmanship that are as much part of the past as they are of the future, celebrating Greece's heritage and new talent.

Tatiana has worked with numerous charities, including the Red Cross (Royal Patron, 2011); Vital Voices, in support of emerging women leaders around the world; and the JuanFe Foundation, which aims to improve the quality of life of impoverished children and teenage mothers in the city of Cartagena, Colombia. She is a board member of the Walkabout Foundation and a Young Patron of the Museum of Cycladic Art in Athens, Greece.

Christina Filiagkouridou was born in Athens, Greece, and is of half Lebanese origin. After graduating from Campion School, an international school, she received her BA in Travel and Tourism from the University of Surrey and continued to get her MA in Psychology from UCL.

In 2003 she joined Noventis, an innovative event management company based in Athens, but left in 2005 to form The Genie Lifestyle Management, the first concierge company in Greece. Along with her partner, she has curated some of the biggest private events around the world while her corporate clients included American Express Platinum and WIND Telecoms.

Christina, passionate and creative by nature, has always been in awe of the mastership of handmade products. Co-founding TRIA ETC, a company that aims to re-introduce excellent-quality artisanship to the world, is the natural evolution and yet another expression of that passion and creativity.

Christina has been married to her husband Petros Pavlis since 2014 and they are the proud parents of twin boys, Nicolas and Alexandros. She is a life member of ELPIDA Youth.

Elina Sbokou was born and raised in Athens, Greece. She attended high school at Moraitis School and went on to earn a Law Degree from the School of Law, at the National and Kapodistrian University of Athens, Greece. She has received post-graduate diplomas and certificates from Paris Sorbonne, New York University, The Harvard Business School, Pepperdine University and The Stanford Graduate School of Business.

In 2003 she joined Noventis, specializing in event management. Elina left in 2006 to join The Genie Lifestyle Management. Ever since, she has project-managed multiple events and event productions and successfully coordinated demanding private and corporate ventures, both in Greece and abroad.

Elina is a motivated and enthusiastic individual, actively leading and participating in various projects. Intrigued by the dexterity and ingenuity of handmade products, she co-founded TRIA ETC, which aims to preserve and promote Greek artisanship in the international marketplace.

Elina is actively involved in various non-profit organizations and institutions in Greece, including Desmos, Omada Aigaiou, and The Cycladic Art Museum. She is a life member of ELPIDA Youth.